Data collection and measurement can help you to improve your content marketing performance. With correct analysis of the data you can improve your content marketing performance. Databox contributor Elise Dopson has shared an article highlighting 13 lead generation metrics you should measure to improve your content marketing ROI. Dopson says, “We’ve already discovered that marketers find it difficult to track the ROI of their content strategy.While increases in organic traffic are great, the way you truly connect the dots for reporting on the ROI of your content marketing... [...]