Instagram video ads are sponsored videos that businesses can post on the platform to promote their products or services. Search Engine Land contributor Mauricio Perdomo has published an article featuring three Instagram video ad tips to captivate your audience. He says, “Below are key strategies for developing compelling Instagram video ads that translate to returns. 1. Think mobile-first Craft mobile-first Instagram video ads to seamlessly integrate with the mobile experience. Traditional ads retrofitted for mobile won’t cut it. Mobile-first ads are watched longer, resulting in higher... [...]

Instagram video ads help you to reach your targeted audience. With high engagement rate on Instagram, your video ads investment can help you to grow your marketing performance. Social Media Examiner‘s Mitt Ray has shared five ways to help you improve your Instagram video ads. Ray says, “Want to do more with Instagram video ads? Wondering how to enhance your Instagram video ads? In this article, you’ll discover five tips to create Instagram video ads that perform well in the feed. #1: Focus on One Goal in Your Instagram Video Ad Advertisers often think that to generate maximum ROI... [...]