When it comes to improving your social media marketing performance, engagement is the key. By engaging your followers with quality and timely content, you can achieve desired results. Social Media Examiner contributor Anna Sonnenberg has published an article highlighting some useful tips to improve Instagram engagement. She says, “The study suggests that images with either low or high (but not medium) design complexity tend to generate the most likes. How can you strike the right balance among various design elements? See below for a breakdown of the three factors and an explanation of how... [...]

Creating engaging content is one of the most important things you need to do to achieve social marketing success. HubSpot has published a new video ‘How To Increase Instagram Story Engagement After Removal Of Swipe Up Feature’ to help you increase engagement on Instagram. The HubSpot team says, “With the removal of the Instagram Swipe Up feature, Link Stickers are the new kid on the block. But what are Instagram Link Stickers? How do you use it? What does it look like? Do you need a code or something special to create one? Watch this video and learn everything you need to know... [...]

The engagement rate of Instagram varies from industry-to-industry. According to the HubSpot’s Instagram Engagement Report, posts on the platform generate 23% more engagement than Facebook. HubSpot contributor Flori Needle has shared a nine-step guide to help you improve your Instagram engagement. She says, “There is debate among marketers on the best way to calculate your Instagram engagement rate, as different industries define success in different ways. Your preferred method depends on your goals as a brand or influencer. Calculating Instagram engagement rate for brands This formula... [...]