True North Social team has published an article sharing useful information about advertising on Instagram. The TNS team says, “Yes, Instagram advertising delivers results. This photo-sharing app has grown a lot over the years. From being a favorite for holidaymakers sharing their photos, it has become a powerful marketing platform for brands, advertisers, and influencers. There’s a good chance that your target audience and your competitors are already on Instagram. If you’re not yet running Instagram ads, the statistics below will make you realize what you’re missing. Instagram’s... [...]

The latest post on ‘Mashable’ is titled “Instagram Ads Work, Advertisers Say”. Todd Wasserman says, “Six weeks after Instagram began running ads on its platform, some results are in. They give a pretty positive — although incomplete — picture.On Nov. 1, Instagram began running ad campaigns from 10 advertisers, including Adidas, Burberry, Michael Kors, Ben & Jerry’s and Levi’s, among others. The Facebook unit Thursday released results from the latter two advertisers plus two unnamed advertisers. Among the findings: There was a 32% incremental lift in ad recall... [...]