The inbound marketing methodology focuses on driving potential customers and visitors without interrupting them with unsolicited promotions and content. Inbound marketing enables you to understanding the buyer journey and create content for each stage. Sprout Social contributor Mahnoor Sheikh has shared four benefits of inbound marketing and four stages of an inbound marketing strategy. Sheikh says, “While the fruits of inbound marketing might be less “in your face” than other advertising techniques, they are much more valuable to your business in the long run. Here are... [...]