Identity Resolution is the process of matching and linking together identifiers across systems, devices, and touchpoints. It is aimed at drivig personalized experiences across channels and platforms Merkle’s Kelly O’Hara has published an article titled ‘How Marketers Can Navigate Identity Resolution’. Higlhighting the importance of identity resolution, she says, “There is no shortage of reading material out there on the growing importance of identity resolution. The quickly approaching irrelevance of the third-party cookie is, first and foremost, on marketers’ minds... [...]

Identity resolution refers to the process of collecting and matching the prospect data for reaching out to more and more customers. Merkle contributor Courtney Trudeau has published a comprehensive article on Identity resolution. She says, “Here are three of the most popular motives to put identity at the top of your to do list: Accurate, In-Moment Personalization A consumer’s journey not only spans across multiple devices and channels, but also extends into the physical world. Identity resolution collects and connects all different types of identifiers to one person so a customer can be... [...]