IBM has released a white paper titled “Customer Analytics Pay Off”. The IBM team says, “Build growth-driving capabilities with the right analytics strategies. Read “Customer Analytics Pay Off,” a research-based white paper from the IBM Institute for Business Value to discover four customer analytics strategies. Learn how they lead to increasingly informed, nimble, effective and profitable daily business practices. You’ll also learn how to execute these strategies and enable your entire organization to: Gain insight from the information explosio Share information internally... [...]