Sean Pearse provides SEO consulting services to businesses throughout Ireland. In this role he has a continual need for new clients. It was drudgery, doing the cold calling that seemed to be required. He hated calling and many people hated receiving his call. So he looked for a way out. If he were giving away something of value to potential clients, they would have a different attitude during their conversations. Last May, he discovered a way to use Google search to put his “Trusted Adviser Call vs. Cold Call” strategy into action. Now, he says, his success rate is over 50%, and he... [...]