No, not your grocery list, your mailing list. You need one for long-term marketing success. IM NewsWatch has been building its mailing list since 2006, over 8 years. There are people who have been reading our news since the beginning. If you want your business to last this long, you need a list of email addresses for people who have chosen to opt in to get mail from you. Once your list is started, it’s not too hard to keep growing it. But if you are new to list building, you may need some help. Reed Floren is announcing a beginner’s giude for building a list today, called (what else?)... [...]