Email plays a pivotal role when it comes to marketing and holidays are not an exception. A well-designed email campaign with effective copy can help you to improve your conversion rate. Practical Ecommerce contributor Carolyn Nye has shared five email marketing tactics to help you improve your conversion rate during the holiday season. Nye says, “I’ve received many holiday email-marketing messages since the busy Black Friday to Cyber Monday weekend. In this post, I’ll share five that are especially clever. Combining Email and Physical Mail I was looking in November for... [...]