Link building helps you increase your online visibility and link equity to your website. It helps you get more website traffic and grow your online sales. Brian Harnish of iloveseo.com has published ‘The Intermediate Guide to Link Building’. He says, “Link Building is very important because it can increase your online visibility and link equity to your website, just like the children’s game of musical chairs. The link building process is a zero-sum game: For every link that you build there are likely going to be some who try to tear them down. This is why link velocity is important... [...]

MOZ contributor Cyrus Shepard has published ‘The Beginner’s Guide To Link Building’ to help marketers and webmasters improve their link-building performance. He says, “Good link building actually helps everyone involved: the content owner, the linker, the audience, and search engines alike. Google evaluates links in so many ways, you could say its search engine couldn’t exist without them. Good link building also encourages the creation of useful content and good marketing practices. When done right, link building can also be a joy (and profitable!). 1. Updating... [...]