MOZ has published a new Whiteboard Friday video  ‘Google Posts: Conversion Factor — Not Ranking Factor’ featuring Greg Gifford. The MOZ team says, “While Google Posts aren’t a ranking factor, they can still be an incredibly effective resource for increasing local business conversions — when used correctly. This week’s Whiteboard Friday host, Greg Gifford, shows you how to put your best post forward”. Google Posts: Conversion Factor — Not Ranking Factor MOZ  [...]