Backlinks that do your site good in the ratings look natural. They don’t look like they were created from a commercial transaction. This kind of links have several characteristics. For example: • They aren’t made within hours of each other; they are spread out over time • They aren’t all from similar sources; they are spread out across the web • They don’t all use the same anchor text • The site’s URL is often used as anchor text Diversity of anchor text is one of the most helpful things you can have to make your backlinks natural (and thus valuable.)... [...]