Google Analytics is one of the most popular digital analytics software. It allows you to analyze in-depth detail about the visitors on your website and offers insights that can help you to shape the success strategy of your business. Search Engine Journal’s Kayle Larkin has shared six new ways you can utilize Google Analytics. She says, “Here are six ways to use Google Analytics that you haven’t thought of, but should start doing today. 1. Multi-Channel Conversion Paths One of the pitfalls with reporting on conversions is that Google Analytics uses last click attribution. Conversion... [...]