MOZ contributor David Farkas has published a comprehensive guide entitled ‘Google Alerts for Link Building’. This guide explains how you can set Google Alerts for a better link building process. Farkas says, “Google Alerts is beneficial in a myriad of ways beyond the world of link building and SEO, but there’s no doubt that it’s the best way to stay on top of your fresh mention opportunities. Allow me to explain how you can use it! Setting up Google Alerts First off, the obvious: you need the correct link. To start using Google Alerts, head over to Google Alerts. You can... [...]