SEJ Highlights Seven Google Ads Tracking Issues

Google Ads tracking helps businesses measure the performance of their ads by monitoring clicks, conversions, and user actions. Accurate tracking ensures ad spend drives real results and meaningful insights. Search Engine Journal contributor Ameet Khabra has published an article featuring seven common Google Ads tracking issues. She says, “Conversion tracking tends to be one of those things advertisers set up once and then forget about, until something fails – big time. But in my 16 years of experience running Google Ads, I can confidently say it’s the single most important factor affecting... [...]