Koozai’s Senior Paid Media Executive Joaquin Lopez has published an article sharing the facts about a good conversion rate for Google ads. He says, “A good conversion rate for Google Ads depends on a variety of factors, including the nature of your business, your industry, and your target audience. However, there are some general benchmarks that can provide a starting point for evaluating the effectiveness of your Google Ads campaigns. Knowing what your current conversion rate is and taking action on ways to improve it will benefit your business in the long run. To begin with, it’s... [...]