The latest article on ‘MarketingProfs’ is titled “A Five-Item To-Do List to Get Started on Your Google Plus Page”. Stephan Hovnanian says, “Google is integrating Google+ directly into its ecosystem, which means marketers are eventually going to have to pay attention to its social network. Those who have started working on their Google Plus presence are probably finding the culture a little different from that of other social networks. Personal brands and company pages are expected to… wait for it… actually be social if they want too build a following and to enjoy all those... [...]

The latest article on ‘MarketingProfs’ is titled “How Google’s Ad Rank Changes Have Affected Ad Performance”. Ayaz Nanji says, “Search ads with “extensions” have generally benefited from Google’s recent Ad Rank update, though overall paid search ad performance has declined, according to a recent analysis by The Search Agency. The Google update, unveiled on October 22, affects how the search engine determines the order of paid search ads. In addition to maximum bid and quality score, Ad Rank now includes a third variable: the expected impact of ad extensions. These... [...]