Gmail advertising provides you an unique opportunity to promote your products and services to its vast user base. Also when it comes to creating ads, Gmail’s targeting features make it easy to run your ads. PPC Hero contributor Kamlyn Spivey has shared a step-by-step guide to creating effective Gmail ads. Spivey says, “Today, I will look at one of the lesser utilized channels for marketing – Gmail campaigns. I will walk through the Gmail campaign set up and provide tips on how to use the various targeting options that Gmail offers for your company to break into the email... [...]