The Global PPC Click Fraud Report 2020-21

Search Engine Journal has published a new report titled ‘The Global PPC Click Fraud Report 2020-21’ sponsored by PPC PROTECT. Here are key click fraud findings from the report: 11% of search ad clicks are fraudulent or invalid. 36% of display ad clicks are fraudulent or invalid. 17% of CTV impressions are fraudulent or invalid. Only 13% of accounts monitored had little to no fraudulent or invalid activity. SEJ team says, “In PPC Protect’s first-ever annual report on the state of click fraud, we dive into first-hand data from our database of almost 1 billion ad clicks and... [...]