People have been using online giveaways for list-building for years. Usually, a marketer sets up the even and invites contributors to give away a product. in return the receiver opts in to the givers mailing list. It works. As a result, dozens of major giveaway events occur each year. Adding a hundred or more to your mailing list is a reasonable goal. Recently, a new version of giveaway has arisen, the “mini giveaway.” Mini-giveaways are usually smaller (fewer marketers contribute gifts) and often shorter in duration. As these proliferate, there will be many opportunities for the clever... [...]