Ahrefs has published a new video, ‘The Genius Marketing Strategy In Ryan Trahan’s 50 States Challenge’.The Ahrefs team says, “Ryan Trahan’s 50 states in 50 days fundraiser for St. Jude’s is one of the most viral philanthropic campaigns YouTube has ever seen and it’s become a strategy brands need to study. In this video, we unpack how a $100K donation from Lectric eBikes evolved into a viral masterstroke that’s putting them in front of million of viewers without ever buying a traditional ad slot. You’ll learn the 4-part marketing framework behind Lectric’s... [...]

HubSpot has published a new video ‘How Oatly Became a $206M Enterprise Using This Genius Marketing Strategy’.The HubSpot team says, “Dive deep into the world of Oatly, the trailblazing brand that turned oats into a $206M enterprise. This video reveals the genius marketing strategies, from maintaining a unique brand voice to leveraging strategic partnerships, that led Oatly from humble beginnings to a global powerhouse. Get to know their effective use of digital platforms, and the valuable lessons any business can learn from Oatly’s success.”[uix_video... [...]