Microsoft Shares Ethical Advertising Principles

MJ DePalma of Microsoft Advertising has shared an article highlighting ethical advertising principles and 9 steps to build trust. DePalma says, “Ethics are a set of moral principles that govern a person’s or organization’s behavior, or the conducting of an activity. Ethical advertising is about truth, fairness, and equity in messaging and consumer experience. An ethical advertisement is honest, accurate, and strives for human dignity. It also considers the advertising environments that are chosen for placement, and it examines potential for data bias in analytics. Based on the latest Edelman... [...]