Emerging Consumer Behaviors [E-book]

Consumer behavior changes are one of the most important factors for marketing and advertising professionals to consider. Microsoft Advertising has published a new e-book ‘Life reinvented: emerging consumer behaviors’ to help marketers learn how consumer behavior changes. The Microsoft team says, “Since the start of the pandemic, we’ve seen shopping and searching evolve rapidly, especially among these new groups. For luxury shoppers, we saw a shift from in-store preferences to almost entirely online overnight. Additionally, new breed of traveler—the digital nomad—quickly... [...]