eMarketer has released the “Marketing Automation Roundup” report. The eMarketer team says, “Key elements include: A look at how automation is being used to manage inbound marketing Programmatic approaches executive marketers currently use and what they plan to use in the near future The importance of tying behavioral data in with B2B marketing automation programs How mobile device adoption and the use of marketing automation have affected email performance”. eMarketer’s ‘Marketing Automation Roundup’ Report  [...]