Salesforce has published a new e-book ‘Engage customers with email moments — in real time’ featuring useful tips to improve email marketing performance.  The Salesforce team says, “In this e-book, get 50 proven email best practices for driving engagement, optimizing spend, and increasing conversion rates. You’ll learn tips for: Setting every email up for success Building customer trust Creating results-driven email that converts customers Delivering relevant content Making every email contextual in the wider customer journey.” Engage customers with email moments —... [...]