PPC campaigns can help your e-commerce business to escalate sales. With this, you can also drive more visitors to your website. Pure Visibility’s Katie Gerweck has published a comprehensive article on getting started with e-commerce PPC. Gerweck says, “There are three main steps to successfully running e-commerce PPC campaigns: picking and setting up your e-commerce platforms, setting up tracking, and determining the success of your campaigns. 1. Pick your e-commerce PPC platforms There are multiple platforms you can use for e-commerce PPC. Two of the most popular... [...]