Business.com Shares 10 Ways to Adapt Your Marketing Plan During the Pandemic

A strong marketing plan can help you to create a strategy for how you will communicate with your target audience and influence them to buy your products or services. Business.com contributor Skye Schooley has shared 10 ways to adapt your marketing plan during the pandemic. Schooley says, “We spoke with small business owners and marketing experts to help you determine the top 10 ways to modify your marketing strategy and reach your audience during the current economic upheaval. 1. Emphasize the true relevance of your product or service. As consumer needs change, the relevance of your product... [...]