The latest ‘MarketingExperiments’ blog post is titled “Value Proposition: 3 worksheets to help you craft, express and create derivative value props”. Daniel Burstein says, “In Wednesday’s Web clinic, we conducted extensive live optimization of homepages. While preparing for the clinic, I reviewed the 24 homepages we selected for live optimization. These homepages included both B2B and e-commerce, and covered local companies and large companies”. Value Proposition: 3 worksheets to help you craft, express and create derivative value props MarketingExperiments Blog  [...]

The latest ‘MarketingExperiments’ blog post is titled “5 common call-to-action errors”. Daniel Burstein says, “The success of everything you do in marketing — all of your planning, your automation, your copywriting — hinges on one moment … The Ask. Also known as the call-to-action. In today’s MarketingExperiments blog post, we’ll share five common call-to-action errors we’ve discovered in our research, with an example experiment result for each one”. 5 common call-to-action errors MarketingExperiments Blog  [...]

The latest ‘MarketingExperiments’ blog post is titled “Blandvertising: How you can overcome writing headlines and copy that don’t say anything”. Daniel Burstein says, “I recently wrote a blog post about the audacity of hype – how companies can overreach with their advertising claims … and the potential customers who just don’t believe them. So today, on the flip side, let me address the copywriting that doesn’t say anything at all. Take the above headline, for example. For lack of a better word, let’s call this”. Blandvertising: How you can overcome writing... [...]

The latest ‘MarketingExperiments’ blog post is titled “Banner Blindness: Why your marketing messages are hiding in plain sight”. Daniel Burstein says, “Your customers may be flat out ignoring your latest news, offers, and ads. Don’t blame them. It’s simple human nature. Take a quick look at your surroundings – your cubicle, your office, your solarium – wherever you’re reading this. How much do you notice what’s around you? I mean…really notice?” Banner Blindness: Why your marketing messages are hiding in plain sight MarketingExperiments Blog  [...]

The latest ‘MarketingExperiments’ blog post is titled “Website Optimization: How your peers increase their conversion rate…quickly”. Daniel Burstein says, “This time of year, many marketers are beginning to execute on their new marketing plans. However, sometimes you have to deviate from the plan and just need a sale or lead generation lift… RIGHT NOW! When your boss or client challenges you to gain a quick conversion increase on your landing pages, what tools do you turn to in your marketing toolbox?” Website Optimization: How your peers increase their conversion... [...]

The latest ‘MarketingExperiments’ blog post is titled “Transparent Marketing: Do your campaigns sound like North Korean propaganda?”. Daniel Burstein says, “I know, I know. Your product is super fantastic. The best in the industry. Perhaps the best ever. In a word – infallible. Except, well, I don’t know how to break this to you, it’s not. No product is perfect. And not every product is right for every person (while we’re at it, you’re really not that special and there is no Santa Claus or Easter Bunny)”. Transparent Marketing: Do your campaigns sound like... [...]

The latest ‘MarketingExperiments’ blog post is titled “B2B Marketing: You don’t have to be CEO to move the needle with a value proposition”. Daniel Burstein says, “Our team was conducting a product planning session with our CEO, Flint, and he dropped the above quote on us. So simple, yet so profound. (And if you haven’t met Flint, this is pretty much how he speaks – with many eminently Tweetable sound bytes). Of course, living up to the above challenge is easier said than done. How do you tie into what your customer really wants? Value proposition“. B2B Marketing:... [...]

The latest ‘MarketingExperiments’ blog post is titled “B2B Lead Optimization: Why cheap leads can be so expensive”. Daniel Burstein says, “Everyone wants to improve cost-per-lead, right? And so, it would be logical to assume that the cheaper the lead is to obtain, the lower the cost-per-acquisition, the greater the margin, and the bigger the bonus in your paycheck at the end of the quarter. Well, at MarketingSherpa B2B Summit 2011 in Boston, Brian Carroll, Executive Director of Applied Research, and Nicolette Dease, Program Manager (both at MECLABS) showed, essentially, that... [...]

The latest ‘MarketingExperiments’ blog post is titled “Evidence-based Marketing: How your peers protect against bad marketing data”. Daniel Burstein says, “There are so many difficult decisions to make in marketing – Which headline will perform the best? – Which value proposition resonates most with my potential customers? – Which call-to-action will be most effective? This is why evidence-based marketing resonates so strongly with some marketers. As opposed to taking a random guess to answer one of these questions, why not make the decision based on prevailing... [...]

The latest ‘MarketingExperiments’ blog post is titled “Email Test: Shorter copy brings 100% more total clickthroughs”. Daniel Burstein says, “Copy length. It’s been somewhat of an obsession of mine lately. For marketing copywriting. Heck, for content in general. So I was really looking forward to running a pretty simple copy length test – long vs. short copy. However, the interpretation was anything but simple”. Email Test: Shorter copy brings 100% more total clickthroughs MarketingExperiments Blog  [...]