B2B marketing in 2026 will be defined by AI-driven account intelligence, enabling companies to predict buyer needs and personalize engagement at scale. As automation and real-time insights mature, businesses will prioritize trust, value, and long-term relationship building over traditional sales tactics.Forrester is hosting a webinar, ‘Predictions 2026 Webinar: B2B Marketing, Sales, & Product’ on Tuesday, January 27, 2026, at 8.00 am PST.The Adweek team says, “How can you... [...]

B2C marketing in 2026 will revolve around emotionally intelligent brands that deliver instant, predictive, and personalized experiences across all digital touchpoints. Customer Experience (CX) will be driven by AI-powered insights, frictionless commerce, and immersive engagement that turns everyday interactions into memorable moments.Forrester is hosting a webinar, ‘Predictions 2026 Webinar: B2C Marketing, CX, & Digital’ on Wednesday, January 21, 2026, at 8.00 am PST.The Adweek... [...]