Positive customer reviews are always welcome, of course. But both they and negative reviews enable businesses to understand what they are doing right and where they need to improve. With customer feedback you can bring improvement in your products and services. Search Engine Watch contributor Maria Kazakova has shared four ways to get customer feedback and use it as a driving force to grow your business. Kazakova says, “Leaving reviews takes time, so normally users don’t rush to your contact us page or review platforms unless they had a remarkably positive or exceptionally poor experience.... [...]