Customer acquisition is the process of bringing in new customers or convincing people to buy your products. It’s a central goal of many companies and is typically achieved when a customer purchases a product or subscribes to a service for the first time. MarTech contributor Eric Dates has published an article featuring four steps to turn a prospect into a loyal customer. He says, “In my last article, I explained four things you must do to win a prospect’s trust before you ever mention your product or service. Now, we will look at the four next steps that will help you convert them... [...]

This is a reminder for an Adweek webinar to be held on December 7, 2022. Adweek is hosting a webinar ‘An Audience-First Approach to Customer Acquisition: How Bloomberg Media Enhanced Targeting With First-Party Data’ on Wednesday, December 7, 2022, at 1.00 pm EST. The Adweek team says, “Hear from Bloomberg Media’s marketing technology strategy lead Grant Germano, and ActionIQ customer success manager Tim Mattessich, about how Bloomberg is using first-party data to power its acquisition efforts. You’ll find out: Strategies to harness data from existing customers to drive successful... [...]

With costs rising quickly and the deprecation of third-party identifiers approaching, it’s crucial for brands to find ways to harness the insights they already have to unlock the next phase of growth. That’s the essence of an audience-first approach. Adweek is hosting a webinar ‘An Audience-First Approach to Customer Acquisition: How Bloomberg Media Enhanced Targeting With First-Party Data’ on Wednesday, December 7, 2022, at 1.00 pm EST. The Adweek team says, “Hear from Bloomberg Media’s marketing technology strategy lead Grant Germano, and ActionIQ customer success manager... [...]

As privacy changes shake up the marketing ecosystem and data deprecation erodes traditional methods of identifying attractive prospects, signals indicating the potential desirability of customers, like browsing and shopping, can no longer be relied upon. Adweek is hosting a webinar ‘Customer Acquisition in a Privacy-Dominant World: Use Durable Data to Identify New Customers’ on Wednesday, September 14, 2022, at 1.00 pm EDT. The Adweek team says, “Take a deep dive into overcoming these hurdles with Neustar, a TransUnion company. You’ll find out:  How to create a customer acquisition... [...]

As privacy changes shake up the marketing ecosystem and data deprecation erodes traditional methods of identifying attractive prospects, signals indicating the potential desirability of customers, like browsing and shopping, can no longer be relied upon. Adweek is hosting a webinar ‘Customer Acquisition in a Privacy-Dominant World: Use Durable Data to Identify New Customers’ on Wednesday, September 14, 2022, at 1.00 pm EDT. The Adweek team says, “Take a deep dive into overcoming these hurdles with Neustar, a TransUnion company. You’ll find out:  How to create a customer acquisition... [...]

Customer acquisition is one of the most important processes to grow your business. By adopting the right marketing tactics, you can continue to get new customers. Copyblogger’s Stefanie Flaxman has published an article highlighting the mistakes that should be avoided to get new customers faster. She says, “When you start a new business and want to get new customers, you’ll try to spread the word about what you do. You might write content about why your business is important in attempt to convince someone to care about what you offer. It makes sense that you’d want to produce these... [...]

Entrepreneur magazine has published a new video ‘How to Acquire Your First 100 Customers’ featuring David Roger to help marketers and businesses get more customers. James McKinney says, “David Roger is the co-founder and CEO of Felix Gray, which sells blue light-filtering glasses. In this clip from an episode of “The Startup Story” podcast, Roger talks about growth tactics he has learned and would use today to get his first 100 customers. Roger talks about the importance of getting close to customers to learn from them. He talks about scaling once you understand why people... [...]

To grow your business every day you need to reach more people and get loyal customers. Differrnt marketing platforms can help you to connect with your target audience and persuade them to take actions. Social Media Examiner’s Michael Stelzner has published a podcast ‘Developing Loyal Fans: The Future of Marketing’ to help you create more fans. Stelzner says, “Do you want loyal fans for your business? Want to know how to build a fanbase of loyal customers? To explore how to develop loyal fans, I interview David Meerman Scott on the Social Media Marketing... [...]

Amazon has moved beyond an e-commerce platforms. It offers businesses an ability to utilize its tools and services for increasing sales and achieving growth. Merkle contributor Melissa Reilly has shared three ways you can leverage Amazon for acquiring new customers. Reilly says, “For years, some advertisers have hesitated to invest too heavily on Amazon because, among other reasons, it offered limited options for acquiring new customers. Brands were undoubtedly reaching new customers, but there was no reporting to understand how often that was happening and there was no opportunity... [...]

To achieve success in online marketing you need to have good grip over the search engine marketing which can be achieved through SEO. The Practical Ecommerce team has published a video recording of its webinar ‘How to Forecast ROI from SEO’ to help marketers predict online ROI. The Practical Ecommerce team says, “Obtaining sustainable, long-term organic search traffic takes much time and effort. It’s definitely not free. But is it worth the investment in people and software? In this 30-minute online seminar, which first aired on October 23, 2018, we’ll offer a framework for... [...]