MarketingProfs has published a new podcast episode ‘How to Create Better Content by Conducting Better Interviews’ featuring Jay Acunzo. Kerry O’Shea Gorgone says, “In this episode of “Marketing Smarts,” Jay turns the tables on me and analyzes 3 clips from my interview with actor and author Alan Alda (of M*A*S*H fame). We cover research and preparation, rolling with audio issues, and timing your questions just right. (Sometimes you need to warm guests up before you dive too deep!) We also cover how (and why) to avoid getting starstruck by celebrity guests, and... [...]