A Guide to CPS Advertising and Analyzing PPC Campaigns [Guide]

Cost per sale (CPS) is a business model in which an advertiser pays a commission to a publisher for each sale that is generated from a click on an ad. CPS advertising is also known as pay-per-sale (PPS) or cost per acquisition (CPA) advertising. PPCexpo has published ‘A Guide to CPS Advertising and Analyzing PPC Campaigns’. The PPCexpo team says, “In affiliate marketing, CPS advertisers typically pay a higher commission than they would for other types of online advertising, such as banner ads or pay-per-click (PPC) ads. This is because the CPS model aligns the interests of the... [...]