What Is Cost Per Click (CPC)? [Answered]

Search Engine Journal contributor Brooke Osmundson has published an article explaining the Cost Per Click (CPC) bidding. She says, “CPC (cost per click) is a common term used in paid advertising. It is also sometimes referred to as “pay-per-click.” This comprehensive guide will dive into the basics of CPC, why it’s important, and when to use it. What Is Cost Per Click? Cost per click is a bidding model that determines how much advertisers pay for their ads. The technical definition of cost per click, according to Google: Cost-per-click (CPC) bidding means that you pay for each click... [...]