Google is important to online marketers. There’s no question about it. If your site and the marketing you do for your site bug Google, your sales will suffer. If you play according to Google’s rules, your sales will improve.What does it take to get Google to like your site? More than it did 10 years ago. For one thing, branding and user experience are becoming increasingly important for Google.If your site isn’t set up only as a store for goods people are already seeking, you have to offer more than just good content and technical infrastructure that is easy for Google to crawl.One... (Read More ...)