Google is important to online marketers. There’s no question about it. If your site and the marketing you do for your site bug Google, your sales will suffer. If you play according to Google’s rules, your sales will improve. What does it take to get Google to like your site? More than it did 10 years ago. For one thing, branding and user experience are becoming increasingly important for Google. If your site isn’t set up only as a store for goods people are already seeking, you have to offer more than just good content and technical infrastructure that is easy for Google to crawl. One... [...]

The Marketing Jeet group, headed by Cyril Gupta is releasing CoreSEO today. This new application lets you: ► Improve your website rankings for your important keywords ► Avoid Google’s penalties for black-hat SEO (this new tool is all white-hat) ► Find out which backlinks are good for your site and which are bad ► Find out what you need to change on your pages to improve the rankings ► Create SEO optimization reports which you can use for yourself or sell to customers ► Create a Google-compatible site map Here’s the back story leading up to this launch: 1. Google search sends... [...]