An effective copy helps marketers to convert more prospects into customers. A clearly written copy is the key to growing your sales. The Search Engine Journal contributor Alexander Kesler has shared 10 tips to improve your copywriting. Kesler says, “Below you’ll find some best practices that will help you build landing pages that accelerate your buyer’s journey.1. Keep It Clean & Easy to NavigateNeedless to say, nobody likes to read a page that requires a lot of effort for the wrong reasons.Plus, because landing pages are typically a stepping stone in the buyer journey, they... [...]