How to create a content style guide [Guide]

Content style guides ensure consistency in tone, language, and formatting across all marketing materials. They help teams maintain brand identity and create clear, professional, and audience-focused communication.HubSpot has published a new guide, ‘How to create a content style guide’.Erin Pennings says, “Whether you’re working with freelancers, agencies, or in-house marketers, a solid content style guide helps you:Build a consistent brand voice. Every writer interprets “friendly” or “authoritative” differently. A brand voice guide clears that up.Avoid common... [...]