Four Ways to Prepare Your Content Strategy for COVID-19 Winter

The COVID-19 pandemic has given us an opportunity to come out with newer ideas to promote our products and services and expand our business online. As the first winter since the emergence of COVID-19 approaches, Search Engine Watch contributor Edward Coram James has shared four useful tips to create a content marketing strategy for it. James says, “Here are four key things to consider. Black Friday and Cyber Monday Traditionally the day for huge savings on big-ticket items, Thanksgiving weekend accounts for around a third of consumers’ entire holiday spend. But with Turkey Day fast approaching,... [...]