Quality content helps you to achieve higher search engine rank and improve your website traffic. To improve your content you need to regularly assess it for improvement. Searchmetrics contributor Jan Grundmann has shared five ways to help you improve your content optimization efforts. Grundmann says, “The starting point of content optimization is to regularly check whether your content needs updating. To do this, you can audit your rankings and content either manually or with the help of a software solution. Points to check include the following: Competitor Analysis: Has your... [...]