Content Marketing Institute contributor Ann Smarty has shared a list of eight tools to help you optimize your content for new conversions. She says, “I wrote on how to boost organic rankings of your old content. But how do you improve its conversions? Consider this process and these tools. 1. Find your higher-ranking pages How much current traffic a page is generating is not quite a reliable metric to see what pages need updates. A better way to estimate any page potential is to look at its rankings. The logic is simple: When a page ranks on page two, it may not get any clicks, but just... [...]