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Thursday, May 23, 2024

Infusing Character into Your Content and Personas: A Guide

In a world inundated with information, the ability to produce content that is not only informative but also engaging and relevant has become a cornerstone of effective communication. Content Marketing Institute contributor Andi Robinson has published an article featuring useful strategies to to bring personality to your content and personas. She says, “Developing content requires you to think about the audience. You likely create customer personas around the demographic data. But have you considered the personality of your audience? Knowing your audience’s personality traits can help you... [...]

How to measure the ROI of your content efforts in 2023 [Video]

Neil Patel has published a new video ‘How to measure the ROI of your content efforts in 2023’ sharing useful tips to measurecontent marketing ROI. He says, “Measuring the Return on Investment (ROI) of your content efforts in 2023 is an essential task for any business or individual looking to make the most of their content marketing strategies. The digital landscape is continually evolving, and with it, the methods for evaluating the effectiveness of your content have become more sophisticated. Here are some key steps to help you navigate the process of measuring your content... [...]

How to Make Your Content Stand Out When Everyone is Using AI [Video]

Neil Patel has published a new video ‘How to Make Your Content Stand Out When Everyone is Using AI’. He says, “In the ever-evolving digital landscape, where technology continues to advance at an astonishing pace, the prevalence of AI in content creation and consumption is undeniable. From chatbots answering customer queries to algorithms curating personalized content recommendations, artificial intelligence has become an integral part of the online experience. However, amidst this era of AI domination, content creators and marketers face a formidable challenge – how to make... [...]

Four Ways to Improving Content Marketing with AI

Artificial Intelligence tools have proven incredibly helpful in improving the marketing process. Content marketing has several opportunities if AI is employed well. Content Marketing Institute contributor Jodi Harris has published an article featuring four do’s and don’ts of using AI for content marketing. She says, ” What’s the best way to put AI’s content capabilities in play? We asked some experts presenting at Content Marketing World for their top AI tips and recommendations. Here’s what they say you should – and shouldn’t – do: Do: Use AI for writing and editing... [...]

How Much Does a Content Marketer Make? [Answered]

Content marketing is a creative job. You need to showcase your creative side to achieve success in it. Content Marketing Institute contributor Stephanie Stahl has published an article answering the question ‘How Much Does a Content Marketer Make? Will AI Impact That in 2024?’. She says, “More than 1,000 people working in content shared about how much they make, how AI affects careers and compensation, and how they plan to future-proof their skills. Here’s a sneak peek at some of the key findings: 1. Content marketers make $112,000 a year on average in the United States That... [...]

How to Hit $100k+ a Month using Content Marketing [Podcast]

Watch the latest Exposure Ninja podcast episode on ‘How to Hit $100k+ a Month using Content Marketing’.  [...]

What Is (Effective) Content Marketing? [Answered]

Semrush has published a new video ‘What Is (Effective) Content Marketing?’ explaining content marketing. The Semrush team says, “Nearly all of the businesses we surveyed in our latest Semrush State of Content Marketing Report either currently use content marketing tactics or plan to start implementing them. So, with that in mind, it’s important to know what content marketing involves and what it doesn’t. And, of course, it’s vital to figure out how you can make the most of content marketing to boost your business’s growth. Check out this video featuring... [...]

Will AI Search End Content Marketing? [Video]

Content Marketing Institute has published a new video ‘Will AI Search End Content Marketing?’ explaining the impact of AI Search on content marketing. The CMI team says, “The content marketing news you need to lead in roughly 5 minutes, from Content Marketing Institute’s Robert Rose. Will Google’s AI-powered plan for presenting search results render content marketing obsolete? While the company’s demo holds interesting implications, Robert Rose sees the writing on the wall and says it’s not the Shakespearean tragedy the media is scripting.”  [...]

Reminder- Do You Know Where Your Brand Assets Are Hiding?, May 17 [Webinar]

This is a reminder for the Content Marketing Institute webinar to be held on May 17, 2023. Content Marketing Institute is hosting a webinar ‘Do You Know Where Your Brand Assets Are Hiding?’ on Wednesday, May 17, 2023, at 2.00 pm EDT. The CMI team says, “Join us on May 17th for a webinar that will take you on a game of “Where’s Willow,” where we’ll introduce you to a brand asset, talent and spokesmodel, Willow. We’ll demonstrate how automated content tracking and rights management can help you manage assets post-distribution and solve the mystery of where your brand assets... [...]

Content Marketing: A Modern Guide [Guide]

Copyblogger has published ‘Content Marketing: A Modern Guide’ highlighting major facets of content marketing. The Copyblogger team says, “Content marketing shares informative content that is relevant, interesting, and useful to your target audience. There are four forms of content: Written word Audio Video Images We mainly talk about writing, audio, and video here on Copyblogger, so we’ll go through each of those different kinds of content later in this post. The most important thing to remember is that it’s your job to be useful. There’s no point in creating any content... [...]


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