Victoria Heckstall says, “Sales reps who use social selling are 50 percent more likely to reach their sales targets.But while social media is an incredibly useful tool for meeting your goals, you need to keep in mind that it’s a general audience.There’s a difference between targeting a general audience and drilling down into your demographics.If you are looking to increase your outreach, you may have already decided to zone in on different ages and genders.One area you may not have considered is diversity. What the black community likes isn’t necessarily what the white community... [...]

Tomy Wyher says, “E-commerce is quite a competitive industry to be no matter what is being sold.Taking advantage of everything possible is important to stay ahead of the competition whether it is repeat sales or winning over a new market.Trends can be one of these things to use to the advantage of a company.Trends can be social media trends, sales trends, packaging trends, and other things.The following are some ways to take advantage of trends to help boost E-commerce website sales.Subscription BoxesA subscription box is something that can be purchased for a flat fee each month with... [...]

Shane Barker says, “If you’re an Internet marketer, you’ve probably heard of influencer marketing and might even be familiar with the concept.Influencer marketing is concerned with marketing your brand or product to individuals who may be able to influence your target audience’s purchase decisions.According to Tomoson, influencer marketing is the fastest growing and cost-effective marketing channel.McKinsey also says that word of mouth generates twice the sales of paid advertising.That’s why it’s about time you include influencers in your monthly marketing strategy”.How... [...]

Matt Byrom says, “We’re three months into the New Year already. Can you believe it?A new year always brings new challenges, particularly for marketers.We all want to keep up with the hottest trends, making sure engagement and conversion rates stay high, and spend stays low.Video marketing is continuing to rise, becoming more and more of a sure bet for marketers.But hearsay is not enough to base your entire strategy on. You need facts. You need figures. Well, you’re in luck.Take a look at these 10 standout video metrics for 2016:Increased Organic TrafficSixty-two percent... [...]

Sara McGuire says, “Clickbait. A word that is tossed around so often now that I think we are prone to forget how effective it really is.After all, just because you are aware of something’s existence doesn’t mean you’re able to extricate yourself from it.You know what clickbait titles are. They’re those titles so sensational, so absurd, so full of promise that you feel compelled to click them.Click and they’ve got you, or your traffic, at least, and maybe even a share if you find the beginning of the article interesting enough (people don’t read most articles all the way through)”.Can... [...]

A J Agrawal says, “Email marketing is far from dead. When done right, email marketing can make it 50 percent more likely that you will make a sale.But getting someone to subscribe to your list is only half the battle.Keeping them on your list and nurturing them like a young plant is how to convert a customer into a fan and a fan into a brand loyalist.These seven emails should form a vital part of your list management techniques.1. The Welcome EmailThe welcome email is the first introduction to your list. Ignoring the double opt-in email for a moment, the welcome email is what your subscribers... [...]

Valerie Levin says, “Marketers may not be as notorious as, say, lawyers or sales people for having inflated egos, but they are certainly proud of their work and are great at touting their efforts as the best solution for gaining and converting customers.Within the marketing world are the two groups who gladly subscribe to what might seem like conflicting schools of thought.There is outbound marketing; the attempt to blindly reach out to new customers without a prior relationship.Then there is inbound marketing; the cycle of marketing to customers who have found you.For years, outbound... [...]

Amie Mars says, “Focusing on the customer experience by using customization and personalization has become increasingly popular among businesses in recent years.Statistics show a 42 percent higher conversion rate for sites using personalized CTAs, and 76 percent of marketers defining real-time marketing as personalized content in response to interactions.Personalization will continue to be used at an increasing rate due to the positive results it delivers.Use the techniques below to improve the quality of your content, which will in turn, improve the customer experience.Related Article:... [...]

Dan Blacharski says, “Old-school marketing for small and mid-size businesses used to favor simple tactics like coupons and print advertisements, but several factors have caused a major shift in how companies hold onto their customers and get new ones.The buying public has become empowered. Consumers have far more knowledge at hand than ever before, and they have the tools available to make informed decisions.As a result, merchants can no longer rely on simple sell messages and flashy ad campaigns, and buyers pay less attention to memorable jingles and more to hard data, unbiased reviews,... [...]

Andy Beohar says, “Social media is one of the best marketing tools out there for businesses, but it’s only effective if you’re targeting and connecting with the right audience.Finding your audience doesn’t have to be complicated, but it will require planning and research on your part to make sure you spend time and resources optimally.With a little preparation and legwork, these easy tips will help you build your brand’s social audience and visibility seemingly overnight.Understand Your Target AudienceBefore you can find your audience, you need to know who you are looking... [...]