Content marketing is an integral element of your marketing mix. It helps you improve your credibility with quality content. Content Marketing Institute has published a new e-book ‘Launch Your Own Content Marketing Program: Why, Who, & How’ to help you launch your content marketing program. The CMI team says, “Get the tools and step-by-step instructions you need to: Create enough content to support your content marketing mission and business goals over the long term Identify your target consumers and craft unique stories that will engage their interests while moving them... [...]