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Friday, April 3, 2020
Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business

Posts Tagged With ‘ Content Marketing Institute ’

‘Fake News Creates Huge Opportunity for Branded Content’ – CMI

Joe Pulizzi says, “This week, Robert and I discuss The New York Times’ business model – and why its future could be very bright. We also explain how the fake news crisis could be creating an amazing opportunity for brands, and prepare for some big media company acquisitions by brands. Rants and raves include a Pixar […]

‘4 Analytics Reports Every Content Marketer Should Use’ – CMI

Michele Linn says, “While you can use the data from Google Analytics in infinite ways, you need to understand the four most helpful reports for your content marketing – traffic, navigation summary, traffic from organic search, and conversions. Once you understand what this data is and how to track it, you’ll be able to mix […]

‘Identity Matters: How Content Strategists Build Trust and Loyalty’ – CMI

Melissa Eggleston says, “In 2009, whether you were a golfer or not, you likely heard about Tiger Woods. It started with a drama-filled Thanksgiving night with his wife. It ended with a public apology the following February. The superstar’s wholesome image unraveled publicly as one mistress after another came forth. Soon his marriage was lost, […]

‘Things to Consider Before Crowdsourcing Design’ – CMI

Joseph Kalinowaki says, “I was trying to help a friend. His association needed a new logo. Now, creative directors, designers, and everybody else who works in the visual arts have a term that we usually dread hearing – design-by-committee. Sometimes this isn’t a bad thing. In this case, after a couple rounds – with plenty […]

‘How to Give Meaning to Your Content’ – CMI

Michele Linn says, “When Michael Jr., a Content Marketing World keynote presenter, took the stage, he admitted, “This is not my audience at all.” While this may sound like an inauspicious beginning, within a few minutes, there was a palpable shift in the room as the audience truly focused its attention – and turned off […]

‘Beauty Matters: 3 Tips to Create Attractive Blog Posts’ – CMI

Bill Widmer says, “Have you ever seen a blog post and thought, “Wow, this looks really nice”? On the flip side, have you seen a post with a wall of text and no images, and thought, “Wow, this looks really ugly”? Did you even read the second one? Your posts’ text needs to engage your […]

‘Apple and Amazon Race to Content Dominance’ – CMI

Joe Pulizzi says, “This week, Robert and I discuss Apple’s launch into the content creation business. We also explain why we feel publishers are still too focused on their channel strategies, and explore how Spotify’s launch into original podcasts could set it up to be purchased by Amazon in the near future. Our rants and […]

‘Content Technologies: How to Realize the Promises and Avoid the Pitfalls’ – CMI

Marcia Riefer Johnston says, “Content technologies. Can’t live with ’em; can’t live without ’em. How can marketers take advantage of the promises while avoiding the pitfalls – or at least tip the scales in favor of the promises? We recently put that question to the folks speaking at the Intelligent Content Conference March 28–30 in […]

‘Major Changes Come to Content Marketing World 2017’ – CMI

Joe Pulizzi says, “A few months after every Content Marketing World, I review each and every survey response about the event. In 2016, about 800 of the 3,600 attendees completed the survey. I always start with the good stuff – what did you like best, who was your favorite speaker. It’s like watching a video […]

‘4 Content Marketing Things That Turn Off Your Audience’ – CMI

Neil Patel says, “To fully capitalize your content marketing, you need to click with your audience. Unfortunately, not all that many content marketers fully realize the effectiveness of their programs – only one-third rate their content marketing strategy as extremely or very effective, according to CMI 2017 B2B research. Part of the reason for this […]