Should You Combine Content Marketing with PPC?

Content marketing and PPC are two of the most important and popular types of digital marketing strategies. PPC Hero Blog contributor Jordan Bishop has shared the pros and cons of combining content marketing with PPC . He says, “There are several reasons why you might want to consider combining content marketing with PPC. The most important are: 1.) High-Quality Content Can Be Better at Converting Than a (Very) Well-Written Ad It’s common for PPC marketers to focus their attention solely on the quality of their ads and landing pages. While that’s certainly important, it’s not the only... [...]