Quality content enables you to attract more people and grow your business. You need a clear strategy to regularly create content that keeps getting more readers who could be your prospective customers. Builtvisible contributor Emily Clayfield has shared six steps to help you create a successful content marketing strategy. Clayfield says, “A Content Strategy is a plan designed to help your brand achieve a long-term goal. To be successful, every strategy needs to do three things: Understand the nature of the challenge you faceEstablish how you can approach it bestBuild a specific... [...]