IMPACT’s Kathleen Booth has published a new episode of the Inbound Success podcast ‘How to stand out as a brand by creating content people love’ featuring Ann Handley. Booth says, “This week on The Inbound Success Podcast, Wall Street Journal best-selling author and MarketingProfs Chief Content Officer Ann Handley shares her perspective on what makes great content. Ann debunks the myth that business content has to be “professional” and shares examples of companies that have developed authentic brand voices and, in doing so, built huge followings. Check out the... [...]