Content audits feature the systemic analysis and assessment of a website, including the blog and all pages. A regular content audit can help you to strengthen your content for improved marketing performance. Searchmetrics contributor Chuks Chukwuemeka has published a guide to using content audits for revising marketing strategy. He says, “Not all content audits are the same. It’s possible to miss important learnings if the audit is not carefully done. Each component will help you uncover opportunities to improve your collective marketing strategy. 1. Content InventoryTo have a better understanding... [...]

A content audit is an SEO task in which you evaluate the current content on your website, blog, and landing pages. It helps you improve your content quality and generate more web traffic. SEOTesting.com Crystal Ortiz has published ‘The Complete Guide to Content Audits : With Reports To Run’ to help you perform content audits. She says, “Content audits are performed after your site has already been active for a certain amount of time (usually 3-6 months minimum) and you’re looking to review and improve the efforts you’ve already made. If you’re just starting from scratch,... [...]