To get best results from your content marketing campaigns you need to make your content more accessible and available to your audience. Though there are several channels that can be used to promote your content, it is still difficult for many to put their content in front of right audience. To help you improve your content accessibility, Content Marketing Institute contributor Melissa Eggleston has published ‘A Practical Guide to Content Accessibility’. Eggleston says, “How might you change the content on your website if your audience was likely to view it while under... [...]